FDA launches its first advertising campaign aimed at rural youth about the dangers of smokeless tobacco
FDA’s Population Assessment of Tobacco and Health study found that 31.84 percent of rural, white males ages 12 to 17—629,000 total youths—either experiment with smokeless tobacco or are at-risk, says FDA. “According to the Substance Abuse and Mental Health Services
Administration, each day in the U.S. nearly 1,000 males under the age of
18 use smokeless tobacco for the first time—almost as many male
teenagers who smoke their first cigarette—making early intervention
critical and highlighting a need for targeted youth smokeless tobacco
prevention.”
The campaign will be conducted through advertisements on television, radio, print, public signs, billboards, the internet and social media, says FDA. The agency is also partnering with Minor League Baseball teams, with stadiums promoting tobacco-free lifestyles “by displaying campaign advertising and providing opportunities for fans to meet and interact with players who support the campaign’s public health messages.” (Read more)
Here’s a link to the campaign’s bites and B-roll package; the ads are also available on YouTube: https://www.youtube.com/playlist?list=PLgf1d4CujVYYl8IZmTz5hedERt3f19hED